Delivered by Afterswell's leadership, various engagements
ClientsQatar Football AssociationAl Sadd SCAspireFIFA World CupDiamond League
Sports and major events
Delivered by Afterswell's leadership, various engagements
ClientsQatar Football Association, Al Sadd SC, Aspire, FIFA World Cup, Diamond League
Combined live attendance in the tens of thousands
ServicesActivation strategyEntertainment programmingContent capture
ServicesActivation strategyEntertainment programmingContent capture
The challenge
Sports properties with enormous live attention and no system to turn it into anything lasting. The crowd arrives, the event happens, everyone leaves, and nothing stays with the brand.
What we did
Designed activation and entertainment programmes built to be captured and reused — treating the event as the top of a funnel instead of the end of one.
Results
Combined live attendance in the tens of thousands
E-commerce & GCC growth
$150K to $2.7M in twelve months
- Performance marketing
- Content & social
- Growth strategy
Delivered by Afterswell's leadership at The Caesar Group
Read the caseLuxury retail launch
1,000+ attendees on opening night, then retained
- Launches & activations
- Performance marketing
- Content & social
Delivered by Afterswell's leadership at The Caesar Group
Read the case
Start with the Swell Check.
Book a 30-minute call. We'll ask what you sell, what you've tried and what the numbers look like. If we can help, we'll show you how. If we can't, we'll tell you who can.
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