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Luxury retail launch

Delivered by Afterswell's leadership at The Caesar Group

ClientsAl Hazm Mall

1,000+ attendees on opening night, then retained

ServicesLaunches & activationsPerformance marketingContent & social

The challenge

Al Hazm is a luxury retail destination in Doha. An opening night for a build like that is easy to get wrong in one of two directions: a party that photographs well and produces nothing, or a campaign with no moment at its centre. They needed both — an opening worthy of the property, and a social presence that carried the momentum after the doors opened.

What we did

We developed the opening concept and produced the event itself, directing a team of more than thirty across content, logistics and delivery. Paid ran in parallel across Facebook, Instagram, Snapchat, Google and YouTube, so the audience arriving on opening night had been built beforehand rather than hoped for.

Over 400 pieces of content were produced for the launch and opening week — the capture plan was designed before the event, not after it, which is the difference between an event that ends and an event that keeps working.

Results

  • 1,000+ attendees on opening night

  • $750,000 campaign and production budget delivered

  • 400+ pieces of content produced

  • 30+ person team directed across the project

  • Trended locally and picked up by international media

  • Retained afterwards for ongoing social media management

Start with the Swell Check.

Book a 30-minute call. We'll ask what you sell, what you've tried and what the numbers look like. If we can help, we'll show you how. If we can't, we'll tell you who can.

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No pitch deck. No proposal you didn't ask for.