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Brand & positioning

What you stand for, and how you look and sound saying it. A decision about what you're the obvious choice for, made concrete in words and design.

Timeline3–6 weeks

From$3,500 for the Positioning Sprint$6,500 for the full Brand System

Built for

Businesses that sound like every competitor, products that have outgrown their brand, and anyone about to put serious money behind a message that doesn't land.

What you get

  • Positioning statement and competitive frame


  • Messaging house: core promise, pillars, proof points, objection handling


  • Tone of voice guide with real examples


  • Visual identity: logo system, colour, typography, usage rules


  • Brand book and asset library

Available as a fixed-scope sprint

Start with the Swell Check.

Book a 30-minute call. We'll ask what you sell, what you've tried and what the numbers look like. If we can help, we'll show you how. If we can't, we'll tell you who can.

No pitch deck. No proposal you didn't ask for.